DIGITAL MARKETING Digital Marketing is new way to execute marketing strategies online. It is evolving at rapid speed in marketing industry and software industry as well for today's growing and competitive market. In process of Digital Marketing products and services are marketed online on internet. Today is an era of internet where everyone is going use search engines like Google, Yahoo, Bing for searching anything as per their requirement. Digital Marketing is executed by using given below strategies:
SEO (Search Engine Optimization)
- On Page Optimization
- Off Page Optimization
- SEO Tools
SMO (Social Media Optimization)
- Social Media Management Tool
- Facebook, Twitter, Google+, etc
SEM (Search Engine Marketing)
- Marketing Plan
- Understanding Google Adwords Structure
SEO stands for Search Engine optimization is process of increasing the visibility of website at no cost ordinary methods and make earnings. The highest viewed website takes place at the top in the search results list.
SEO scrutinizes through the images, videos, educational searches, industry related topics and news. It is latest internet marketing strategy which gives information about most searched subject matter, the trending ones, the actual search terminology and keywords that will be helpful to make your website list among the top. It is designed to maximize the views of website in World Wide Web. It is tactic of SEO to uphold a site by increasing the number of back links and inbound links.
The search engine optimization will carefully select keywords that suit your web link and on-page optimization will make your web address prominent among the search engine process.
The basic principle behind all the search engines is same but the minor differences between them lead to the major differences in showcasing the relevant results. While search engines like Yahoo! and Bing, give more value to on-page keyword factors, while google looks up for history of posts.
Google believes that the best posts are one those are oldest. The rest does not give much preference the older web links. One should be clear where you want your website to get listed. it will take more time to get listed on google than on yahoo.
According to the study of national retail federation the search engine marketing was most effective source for acquiring new customers for almost% of online dealers.
These search engines are key point for merchants to market their brands and services to their customers. Search engine gets the data of best performing categories and the competition among the different groups. It helps to execute new ways to stand out in crowd and how you can grow in the group. With the advancement in technology, one should also focus on advertising through mobile devices.
If the web pages are made compatible on mobile devices, it will increase the rate of spectators. Previous year study by Bright Edge last year stated that 68% loss has incurred as the websites take too long to load on the mobiles.
There are two types of SEO: White hat SEO and Black hat SEO. The white hat SEO utilizes techniques and methods to improve search engine ranking of a website which stand for of search engine guidelines while the black hat SEO exploits weakness in search engines procedures to obtain high ranking of website.
The truthfulness of website is maintained in white hat SEO. It includes high quality content, reorganization, HTML optimization and manual research and outreach. The black hat search engine provides fake link, hidden texts and other bogus links that increase the number of visits of website.
White hat SEO is more secured and lasts long where the later are quick, unpredictable and temporary.
Most of the search engine optimization corporation work in gray area known as gray hat SEO's which work with techniques of both types of SEO so they do not fall totally into the black hat SEO category which is recognized by affordable pricing.